Haircare line Beauty & Pin-Ups is breaking down barriers with their latest campaign. The brand just revealed that the face of their campaign is Katie Meade, who is the first model with Down Syndrome to be featured as the face of a beauty product.
Katie promotes the beauty company’s so-called “Fearless” range of products, and is featured on both the package, as well as in the advertisement campaigns. Before this opportunity came her way, the 32-year-old model used to work as an Office Generalist in her county’s treasury office, until she was scouted thanks to her role as global ambassador for Best Buddies, an organization that provides opportunities for people with disabilities.
“People see me for who I am and they see me not as someone with a disability, but that I have ability,” the model said in an interview with People Magazine. “And I like to try new different things and I inspire women to do that. Beauty belongs to everybody.”
This is exactly the message that Beauty & Pin-Ups CEO Kenny Kahn wants to share with the world. “The Beauty & Pin-Ups brand is a celebration of the empowerment of a woman and what it took to be a pin-up in 1935, and carrying that message in a modern sense,” Kahn says. “So as we were launching this product, in our mind it could have been the next traditional pin-up — but as soon as we came up with the name “Fearless” it was really easy, we were like, ‘Well Katie’s fearless.'”
So where does Katie’s love for beauty come from? Her family, as well as Jennifer Lopez, who she attributes as her beauty and style icon. “My sisters actually taught me how to fix my hair and make a bun,” Meade says. “They have taught me so much about beauty and fashion and I learn from them about makeup, shoes, jewelry, etc.”
On top of being a model and a global ambassador for Best Buddies, Meade is also a former Special Olympics athlete. Impressive! Katie says that at the end of the day, she just wants to inspire people, and if you ask us — she is doing an amazing job at it.